The BGCC is one of 1,100 afterschool organizations nationwide matched with their local jcpenny store that will benefit from the proceeds raised during their pennies from heaven campaign. As the leading corporate advocate for the afterschool issue, jcpenney is leveraging a cause marketing campaign to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies. The first pennies from heaven event will kick off July 31 through Aug. 27. Read more