07 Jun “Life Is Not A Spectator Sport”
On Tuesday, March 22, Reebok, in collaboration with Boys & Girls Clubs of America and non-profit Project Backboard, BGCC unveiled a renovated basketball court for its members. The revitalized space features brand new portable basketball hoops and a giant butterfly mural symbolizing a Reebok’s “Life is Not a Spectator Sport,” campaign. The message and unique court design encourages kids to pursue their passions, celebrate their individuality, and be an active participant in the world around them. Each Club member received a new pair of Reebok sneakers and participated in mini-games and activities on their new court. Read more about the project in stories that were published with local and national outlets across sneakers, lifestyle, and sports including The Source.